Fractional CMO & Growth Strategy for Scaling eCommerce Brands

CMO-level strategy and direction that turns scattered channels into a focused, profitable growth engine.

Your marketing doesn’t need more effort. It needs leadership.

When you’re scaling, marketing can’t run on effort and ideas alone.

It needs prioritisation, performance management, and a clear strategy your team can execute without you.

I step in as a Fractional CMO to set direction, sharpen your channel mix, and bring structure to how performance is measured and decisions are made. Your team gets clarity and challenge. Campaigns ship faster. Data actually informs what you do next.

The result is a marketing function that runs with confidence and momentum, without you carrying the day-to-day load.

Fractional CMO

Ongoing leadership

For eCommerce brands with a team in place that need a senior marketing leader to drive strategy, planning, and performance.

Marketing Strategy

The complete roadmap

A custom assessment and strategy built on your goals, numbers, brand, market, and your team so everyone knows what to do next, and why.

Marketing Advisor

Direction + accountability

Senior-level marketing guidance, accountability, and strategic oversight — so your plan stays on track, and your team executes effectively.

trusted by:

Hi, I'm Lisa

I provide CMO-level leadership for eCommerce brands in growth mode.

When every campaign, brief, and channel decision still needs your input, marketing slows down.

I come in to lead strategy, challenge thinking, and create clarity across priorities, channel mix, and measurement, so your team can execute with confidence.

You get time back. The team gets direction. Growth becomes more predictable.